The Big Cheese

Hush Creative have recently worked with Cornish Country Larder, to create packaging for their latest cheese, Cornish Baby Brie.

We were tasked with creating a concept that would appeal to a wider audience than the usual brie eater. This market is predominantly presented in a traditional style and often blends in with the cheese selection in the same category.

After a wide range of concepts the final design was chosen. The idea was typographical and posed the question "What will you make of me…" The double meaning worked perfectly and the lime green colour made it stand out from the crowd.

Sales and Marketing Manager Michael Seymour said of Hush Creative, "Hush Creative were very easy to work with. In the first stage, they took the time to visit the site, meet the people and try the product. They took on board what we were trying to achieve and went through quite a lot of market data with us to understand the category. From this point, they quickly supplied a number of concepts, some of which challenged conventional cheese thinking! From the initial design phase we worked with Hush Creative to develop our final designs. The working relationship was stress free as we had total control over the final designs. The process was also very quick as it took less than a month from our initial meeting to receipt of the final design files.”

Cornish Country Larder now supply their new product to Waitrose and Tescos as well as local and regional suppliers.

Why not give it a try…

www.ccl-ltd.co.uk