Cornish Country Larder
Cornish Country Larder are a relatively small cheese company based in Cornwall, that said we do supply all the major multiple retailers with products for their deli counters. As part of our strategy for growth, we need to increase our exposure in the pre-packed fixture, as this is where most of the volume sales are. It would be very difficult for us to compete in this sector against the established brands with a like for like product, so we developed a new concept for which we needed a new identity, something fresh that hadn’t been seen in the cheese category before.
We had never dealt with a design agency before as previously we had generated everything in house, and we felt that a fresh pair of eyes would give us something new and distinctive. We approached Hush Creative as we wanted to keep the business within the county and felt a local agency would be more likely to understand our needs and the regionality of the product.
Hush Creative were very easy to work with. In the first stage, they took the time to visit the site, meet the people and try the product. They took on board what we were trying to achieve and went through quite a lot of market data with us to understand the category. From this point, they quickly supplied a number of concepts, some of which challenged conventional cheese thinking! From the initial design phase we worked with Hush Creative to develop our final designs. The working relationship was stress free as we had total control over the final designs. The process was also very quick as it took less than a month from our initial meeting to receipt of the final design files.
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